Drop 02 · The Anti-AI Writing Standard

One document keeps the slop out.

This is the writing standard Claude reads before it writes a single LinkedIn post for our clients. The core rule, 26 banned phrases, the weak structures that carry them, and the rewrite for every generic line we kept running into. The same file our writers open every day, nothing taken out.

It comes by email. No download button on purpose, so we can send you the new version when the document changes.

It lands in a minute or two. If it is not in your inbox, look in promotions or spam and drag it into your inbox, so the next one arrives properly.

What is in it
The core ruleIf a sentence could be pasted onto 50 other LinkedIn profiles with minor edits, it does not go out. Everything else follows from that one line.
26 banned phrases"Here's the thing." "Let that sink in." "In today's fast paced world." "Game changer." Avoid them unless you are quoting the client saying them.
7 weak structuresHook, then three lessons, then a question. Contrarian takes with no real risk. Lists anybody could have written without knowing the client.
The specificity ruleSide by side rewrites. "Consistency builds trust" becomes "if you only show up when you need leads, people can feel it."
The voice ruleThe client on a good day, with clearer structure. Not more polished, not more inspiring, not more clever than they are in real life.
The quality control testEight questions a post has to survive before it ships. The last one is whether a strong reader could tell it was written by AI.
Why we wrote it

We run LinkedIn for the leadership teams of software implementation partners. Every post starts as an hour of someone talking, and Claude types it up from the transcript.

The early drafts all sounded the same. Same words, same shapes, the kind of post you scroll past without reading a line of it. So we wrote down every tell as we found it, and the list turned into a document. Now Claude reads the whole thing before it writes anything, and checks its own work against it afterwards.

The document
26 banned phrases
and the weak structures that carry them
17 rules
voice, specificity, opinion, story, lists, tone and structure
8 questions
the test every post runs before it ships
Why it matters now

Since 2 August 2026, Article 50 of the EU AI Act has required AI providers to mark the text their models generate so it can be detected. The mark sits in the words the model picks and the order it picks them, so copying a post into Word and back out again does not remove it.

LinkedIn has said it suppresses generic AI content too. None of that reaches you if almost none of the words are the AI's. That is what the document is for.

One account, run this way
LinkedIn analytics for one client account over twelve months

An enterprise software implementation partner, straight from their own account. Every post written with Claude, from an hour of them talking.

Nothing held back. The whole standard is in the file. What we sell is doing it for you.

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