The questions we get on almost every call.
My industry is small. Everyone knows everyone.
That is why nothing goes out until you have read it and said yes. Every word comes off your own interview, so you are never handed an opinion you do not hold. Tell us once what would land badly with a partner or a vendor and it never comes up again.
How do I justify this to my CEO?
The same way you justify the conference stand, with better paperwork. Every month you get views, profile visits, conversations started and what we changed. We will not hand you a tidy cost per lead, because the buyer who watched nine of your videos before calling does not tell anyone they did.
What if my executives stop showing up?
We book the hour, send the questions in advance, and chase them, not you. Miss a month and we work from what we already have. If someone has checked out, we move their seat to somebody who wants it.
Do I have to manage you?
No. David runs your strategy and your content, with the copywriters and video editors, and he is in your recording hour every month. Kristel runs your outreach: the DMs, the appointment setters and most of the team. Your side is one hour a month per leader, one message thread, and a monthly report.
Will you post junk under my name?
No. You see every post before it publishes, and you can change it or kill it. Real people write, post and reply. No bots, no automation spam.
What does it cost, and why?
LinkedIn, done for you, is $2,500 a month for the first leader and $1,500 for each after. YouTube and the newsletter add $2,000 a month for the firm, however many leaders: four episodes and sixteen shorts a month, plus a weekly newsletter. So two leaders on all three channels is $6,000. Five people work the account: an account manager, a writer, a video editor, a media coach and an outreach pro. Hiring that team yourself runs $105K to $160K a year. It is one YouTube channel for the firm, not one per leader. Buying the same five things from four separate suppliers, for one executive, runs about $10K to $15K a month at their published prices.
How fast will I see anything?
Week one: strategy document, profile rebuilt, first interview recorded, first posts ready for your sign off. Months 2 and 3 are when it takes off. That is when the conversations with buyers start, typically about 10 a month once it is running. Never guaranteed.
What do you need from us?
About 2 hours a month from each leader: one hour on camera, plus a 30 minute catch-up every two weeks. One LinkedIn Sales Navigator account for the firm, about $120 a month paid to LinkedIn, which we help set up. Your target account list if you have one. Your logo and some real photos. Someone on your side to take the call when a buyer says yes. And honest feedback when something does not sound like you.
What if it's not for me?
Cancel anytime with 30 days notice. No long contract, no exit fee. Or start with the 25 day trial: a $997 deposit, fully refundable, and you keep all the content either way. Say yes at the end and that $997 becomes your setup fee. One payment either way, never two.
