In house is four jobs and six figures a year. A ghostwriter covers one of the four. Here is the honest comparison, with the numbers attached.
The short answer: in house costs three to five times more and takes months to hire, an agency costs less and starts in a week, and a freelance ghostwriter only covers one part of the job. Which one is right depends on how many executives you are running and how long you intend to keep it up.
Running LinkedIn properly for a leadership team is four jobs: someone who writes, someone who edits video, someone who posts and answers comments every day, and someone who runs outreach and chases replies. Hired directly that is roughly $105,000 to $160,000 a year in salaries, before tools, and before anyone manages them. You also carry the hiring time, the wrong hires, and the single point of failure when your one good writer leaves.
In house makes sense at scale: if you are running ten or more executives and content is core to how you sell, owning the team can win. Below that, you are paying full time salaries for part time output.
A good freelance ghostwriter solves the writing. You are still booking your own interviews, editing your own video, posting, answering comments, building the buyer list, sending connection requests and chasing replies. The writing was never the whole job, and the parts that produce conversations are the parts a writer does not do.
With us, one executive runs $2,500 a month, which is $30,000 a year plus a one time $997 setup. That buys the whole team of five: account manager, writer, video editor, media coach and outreach. A second executive adds $1,900 a month and each after that adds $1,250, because the research and strategy are already done. Full numbers, including what changes the price, are on the pricing page.
The honest trade: an agency knows this job better than a generalist hire will, but it will never know your business as deeply as your own people do. We close that gap by building everything from your executives' own recorded interviews, so the words start as theirs. If a vendor writes your content from a content calendar instead of your people's mouths, that gap stays open, and readers notice.